New Project: We Are Family

‘We Are Family’ is an interactive, typographic-animated-gif installation that make use of fragments from found online political, brutal, pornographic and other videos to create a new kind of typographic visual language.

It is one of four works created by Oded Ezer for his solo exhibition named Practical Particles, at Vitrina Gallery (Holon Institute of Technology). Practical Particles exhibition showcases typographic responses to current issues in culture and mass communication.

 

“We Are Family”, a typographic installation by Oded Ezer

“We Are Family”, a typographic installation by Oded Ezer

 

“We Are Family”, a typographic installation by Oded Ezer

“We Are Family”, a typographic installation by Oded Ezer

 

“We Are Family”, a typographic installation by Oded Ezer

“We Are Family”, a typographic installation by Oded Ezer

 

“Replacing traditional typography with image-based typography re-infuses the letter with endless meanings.”, says Prof. Dana Arieli, who specializes in the reciprocal relationship between art and politics. “From this point of view, in this exhibit, Ezer implements a brilliant strategy in conceptual design: viral, available and widespread images, particularly those viewed by millions of people, focusing on violence, sex and politics, now comprise his new phonetics: A non-Muslim woman who teaches how to wear a Burka, an execution carried out by ISIS, a jeep crashing into a Sphinx, a North Korean pilot crashing in China, a survivor of September 11 – all these images join forces in the designer’s aim to completely eradicate the gap between low and high.”

 

Detail (letter A) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter A) from “We Are Family”, a typographic installation by Oded Ezer

 

Detail (letter A) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter A) from “We Are Family”, a typographic installation by Oded Ezer

 

Detail (letter R) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter R) from “We Are Family”, a typographic installation by Oded Ezer

 

“Plunging into Oded Ezer’s aquarium of images,” says Reuven Givati, curator of the exhibition, “summons an encounter with an experience abounding with flickering beams of light that pass through the waters of contemporary culture. The aquarium panels are a reflection of a message, a written report, which is encoded in ready-made, staged and processed imagery.”

 

Detail (letter W) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter W) from “We Are Family”, a typographic installation by Oded Ezer

 

Detail (letter S) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter S) from “We Are Family”, a typographic installation by Oded Ezer

 

“Ezer’s attempt to comprehend the metamorphoses of the font, as a content bearing tool within the digital expanse, generates a wide spectrum of typographic mutations that are hypnotizing to the eye, as well as thought provoking.”

“The fundamental event of the modern age is the conquest of the world as picture”, wrote Martin Heidegger. The limits of conquest and the rate at which it spreads into the expanse of the human mind, while reflecting on the other conqueror, constitute a fascinating challenge for artists who spend endless time in deconstructing and reassembling patterns of consciousness.”

Detail (letter M) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter M) from “We Are Family”, a typographic installation by Oded Ezer

 

Detail (letter N) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter N) from “We Are Family”, a typographic installation by Oded Ezer

 

Detail (letter E) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter E) from “We Are Family”, a typographic installation by Oded Ezer

 

Detail (letter I) from “We Are Family”, a typographic installation by Oded Ezer

Detail (letter I) from “We Are Family”, a typographic installation by Oded Ezer 

 

© 2015 by Oded Ezer | Visual concept and design: Oded Ezer | Programming: Eran Weissenshtern | Vitrina Gallery, Holon Institute of Technology | Curator: Reuven Givati

 

‘We Are Family’ is an interactive, typographic-animated-gif installation

 

 

 

 

 

“Replacing traditional typography with image-based typography re-infuses the letter with endless meanings”

 

 

 

 

 

“In this exhibit Ezer implements a brilliant strategy in conceptual design”

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