The Typography poster started in 2003, when Ezer was asked by his mother, whose a painter, to design a logo for her. He used a very popular Hebrew typeface called Frank-Rühl, as a starting point, and cut the lower part of the letters. The result, although very minimal, was surprisingly readable.
Ezer then thought about the possibility to replace the removed lower parts with what looks like antennas. The result was the a poster, showing the Hebrew word for Typography.
Although the piece, with it’s antenna elements, did not even pass the first judging session of the competition – it became later on one of Ezer’s most known pieces and the starting point for his Frankruhlia typeface.
Copyright © 2004 by Oded Ezer
Concept and design: Oded Ezer