Typembrya (2009)

Typembrya is the third design fiction project in Oded Ezer’s Biotypography series, and a personal homage to the Mother & Child logo, designed by the legendary Herb Lubalin in 1967.As a paraphrase on the biotechnology definition, ‘Biotypography’ is a term that refers to any typographical application that uses biological systems, living organisms, or derivatives thereof, to create or modify typographical phenomena.
This short film shows a typographic mutation of an ampersand, inspired by current biotechnology methods.
Copyright © 2009 by Oded Ezer
Concept and design: Oded Ezer
Video: Inbal Hershtig
3D visualisation: Yury Shumsky
Special thanks: Ruthie Ezer