Oded Ezer’s design for the New American Haggadah gives a fresh visual interpretation to an ancient book.Read each year around the Seder table, the Haggadah recounts through prayer and song the extraordinary story of Exodus, when Moses led the ancient Israelites out of slavery in Egypt to wander the desert for 40 years before reaching the Promised Land.
“Jews have been designing Haggadahs for more than one hundred generations”, says Oded Ezer, “Deliberately, or not, these designs have inevitably reflected the time in which they were made. The notion behind the design of this book was to merge, visually, the history of the Jewish nation with the traditional text of the Haggadah. Toward that end, the letterforms on each page reflect those used in the period reflected in the timeline at the top of the page. In this way, the book is a graphic record of Jewish history.”
Design copyright © 2012 by Oded Ezer
Visual concept and art direction: Oded Ezer
Design: Oded Ezer, Nirit Pe’er
Client: Little, Brown and Company, New York