Helvetica Live! (2008)

Helvetica Live! poster presents¬†formal intersections between the famous Helvetica letters and various object silhouettes. Consciously ignoring “logical” context, Ezer was influenced by Dadaist methods and contemporary virtual hybridizations of animals and human beings. These typo hybrids suggest a more playful and humorous attitude to typography, a field that often suffers from an unjust reputation of an overly strict and serious one.

Copyright © 2008 by Oded Ezer
Concept and design: Oded Ezer